#ICT4D’s 95:5 Rule

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Typical consumption-related uses of ICTs touch 95% of people but make only a 5% difference to their livelihoods.  This covers “intensive” application of ICTs: their use to intensify an existing livelihood.

Typical production-related uses of ICTs touch 5% of people but make a 95% difference to their livelihood.  This covers “extensive” application of ICTs: their use to extend the range of possible livelihoods, by created a new ICT-based livelihood.

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